Jesse Lipscombe is a 35-year-old producer, actor and entrepreneur, who placed sixth in the high-jumping world during a career as a national and professional athlete. Since leaving the track, he hasn’t stood still for long.
Grandson of Edmonton Eskimos great Rollie Miles and co-owner of WeVive Fitness (8632 53rd Ave.), he has developed a new fitness program called FlowPower. While the soft launch is Monday, Oct. 5, the program has been rolling out since January.
We caught up with Lipscombe on his way to a wardrobe fitting for Tiny Plastic Men, a TV series he produces as part of Mosaic Entertainment. Now in its fourth season on Super Channel, the comedy features well-known local actors, former NHLer Georges Laraque, and Lipscombe, who plays Canadian Crusader.
Q: What is FlowPower fitness?
A: It’s a program that combines elements of yoga and tai chi with strength training, breaking up high-intensity movement with flow that draws on yoga or tai chi. You can choose how long you want to work out: 15, 30 or 60 minutes. The shorter the workout, the more frequently you work out. For instance, if you choose 15 minutes, you’ll be working out six times a week. There are three CDs — level one, two and three — or you can buy into the program online. So you can work out whenever it suits you.
Q: How is it different from other fitness programs?
A: All you need to participate is shoes and about two by two metres of floor space. The majority of the fitness world is kind of gimmicky. A new product comes out, a new gym opens and there’s a gimmick. With FlowPower, you can do it anywhere in 15 minutes and you need zero equipment. It is challenging but everyone can do it. All the movements — your body already knows how to do them.
Q: Who will benefit most from participating in FlowPower?
A: We’re aiming at the beginner to mid-level person. It’s for anyone who works at home or travels a lot. Some people are tired of the boot camp in-your-face approach. For motivation and accountability, do it with a friend or with your partner. Many people have tried a lot of other things, but they lose motivation. You can’t box motivation, but if you can provide results at a decent pace, you create motivation.
Q: How do interested people start with FlowPower?
A: You can buy the DVD sets — three discs for 12 workouts and a nutrition plan — for about $80 to $90. If you don’t want DVDs, you can go to getflowpower.com and get it for $7.99 a month. It’s the same video content and you can have it on any mobile device. It works just like Netflix. Starting in November, we’ll be having classes at WeVive Fitness and then expand to other gyms.
Q: What inspired you to develop the program?
A: Basically it’s a workout program I developed about 10 years ago when I was a high jumper on our national team. My coach and I developed a couple of different ways to keep me light and keep me strong. I was one of the heaviest high jumpers in the world. I didn’t do it more than 15 days and it worked wonders for me.
Q: How are you marketing FlowPower outside the Edmonton area?
A: It’s a shining gem for the Edmonton fitness community. This project is 100-per-cent privately funded by Edmontonians. (We’ve bought) airtime here, on Canadian channels and in the U.S. We created a full 30-minute infomercial. We will do … television, … the direct-sales market, and it’ll exist online. It’ll be on the shopping channels, and we’re working on deals with hotels. It’ll be like having a trainer in your hotel room.
Georges Laraque gets back in shape
Georges Laraque, former NHL enforcer with the Edmonton Oilers and the Montreal Canadiens, credits FlowPower with helping him to lose 100 pounds and recapture his fighting form after his hockey career ended in 2010.
“For me, when you retire, it’s so hard to stay in shape. I kind of blew up,” he says, noting he’s finally down to 260 after his weight hit a high of 360 pounds. “I did marathons but it’s hard on your body, especially your knees. FlowPower is quick and efficient and helps you burn a lot of calories. It’s fun and it’s motivating.”
Laraque, who divides his time between Montreal and Edmonton where his children live, works with Lipscombe on Tiny Plastic Men, a comedy in which Laraque plays a gay football player.
“I like to work on projects that help people, like playing the role of a gay football player, to show there’s nothing to discriminate about. I feel about FlowPower like I do about my four vegan restaurants in Montreal. It’s all about health and getting in shape.”